Founded in 1985, Superior Senior Care started in Hot Springs, AR in a one-room office with one telephone. The mission of SSC was simple: provide caregiving assistance to seniors who want to stay in their homes either because they don’t need skilled care, or just aren’t comfortable leaving their homes to live in a care facility. Rita Hurst, owner, saw a developing market that needed to be served. She also recognized that nursing homes would not be able to handle the burden of a rapidly growing senior population, as baby boomers began to reach retirement age.
Over the last thirty seven years, the home care market has grown dramatically. Due in part to Rita’s efforts, Medicaid and Long Term Care Insurance providers now pay for in-home care provided by caregiver registries, which has also increased the number of people utilizing these services.
The company now has 26 offices across the state of Arkansas. They serve 2000+ seniors annually with an administrative staff of 110, a nursing staff of 55+, and more than 1300 caregivers referred for employment.