Is female incontinence a hot topic in your family?

The purewick was helpful for my cousin who used it for her bed bound mom. Cousin is an engineer. She found the system components to be too expensive so she used it for inspiration to create a system that worked for her mom. I remember a road trip with both her parents where Cousin said her homemade system worked great in keeping her mom dry. Her mom had late stage Parkinson’s when she was using it.

My daughter is an RN at a large university hospital. She tells me that she and everyone on staff there despise PureWick because no matter how well it’s used there are leaks.
As far as incontinence being a hot topic, my dad used to say that “one thing was sure, we come into this world using diapers and we leave this world using diapers” I’m afraid he was correct. My FIL told me one day that MIL “had been leaking for years” Still no clue why I needed to know this, there’s zero chance I’m helping there!

My husband and I work in marketing for medtech companies for 38+ yrs. Incontinence (both female and male, but mostly female, and also bowel incontinence) is the new "holy grail" of med tech companies, thanks to a large, aging Boomer population that will live longer than any other in US history.

We are currently working with a company that is trying to get a surgical procedure approved by the FDA. My cousin had a tens unit implanted for her incontinence and it's been working great. She is only in her mid 60's and is still very athletic. Purewick won't be of any use to people like her.

Also, Purewick won't help women with cognitive issues if they don't keep it in place.